Under Armour vision is to inspire you with performance solutions you never knew you needed and can’t imagine living without.
Under Armour launched its first line of performance underwear. Made to stretch, recover, stay put, wick sweat, and breathe, it promised athletes they’d never want to wear regular underwear again.
The sports bra was reinvented. Under Armour talked with everyday athletes and tested hundreds of prototypes to develop the perfect performance fit for its revolutionary Armour Bra™. Designed by women for women, UA took the innovative approach of uniquely constructing each specific cup size to deliver unmatched, made-for-you comfort and support. Finally, a bra is built to fit athletes perfectly.
This new pinnacle cushioning system for Under Armour footwear is not only soft enough to absorb impact, but it also returns energy and pushes you back up so it feels like zero gravity. Under Armour, 1. Gravity, 0.
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